Grown Brilliance launches Georgian-era inspired Heirloom Collection

Grown Brilliance has introduced The Heirloom Collection, a 42-style fine jewelry line inspired by Georgian-era design and now on sale online and in stores in the U.S. and the Bahamas. The launch extends the lab-grown diamond brand’s push into heritage-inspired pieces priced from $2,295 to $23,395.

Why it matters: - The launch gives Grown Brilliance a new heritage-inspired collection in a category where design story and craftsmanship help justify higher price points. - The collection also broadens the brand’s offering beyond everyday and bridal jewelry into pieces positioned to be worn, layered and passed down.

What happened: - Grown Brilliance introduced The Heirloom Collection on September 30, 2026. - The collection is a modern revival of the Georgian Era, which ran from 1714 to 1837. - The line includes rings, earrings, pendants, bracelets and necklaces. - The collection spans 42 styles. - The pieces are available now at grownbrilliance.com/heirloom-collection and in Grown Brilliance stores across the U.S. and the Bahamas.

The details: - Each style is set in 14k two-tone gold. - Grown Brilliance said the design updates Georgian-era hallmarks including rose-cut diamonds, closed-back collet settings and silver-topped gold. - The pieces pair white metal at the stone with yellow gold beneath. - The collection’s signature is the button back, which is covered in pavé diamonds. - Signature styles are named for Georgian royalty and include the Sophia solitaire, Arabella huggie drop hoops, Maria pendant, Lumina riviera necklace and Cecilia tennis bracelet. - Prices range from $2,295 to $23,395. - Pieces are set in 14k two-tone white and yellow gold or 14k black rhodium and yellow gold. - Grown Brilliance described the Georgian parure, or matching suite, as the inspiration for styles meant to be worn alone, layered or collected over time.

Between the lines: - The collection leans on historical jewelry cues, but the pavé-covered button back adds a modern visual twist that makes the back of each piece part of the design. - Akshie Jhaveri, founder and creative director, said Georgian jewelry has always fascinated her because every detail was about light. - Jhaveri said the collection is designed as jewelry to wear now and pass down later.

What's next: - Grown Brilliance is selling the collection now through its e-commerce site and physical retail locations. - The company is directing additional inquiries and imagery requests to jkiraly@megamegaprojects.com. - The brand continues to position itself around lab-grown diamonds, recycled gold and custom work through in-house designers.

The bottom line: - Grown Brilliance is using Georgian-era design language to add a premium, heirloom-style collection to its lab-grown diamond lineup.